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Fjällräven was founded by Åke Nordin from Örnsköldsvik in Northern Sweden just over 50 years ago. Inspired from the outdoors activity, he built his first framed backpack using strong cotton fabric which now became Fjällräven’s masterpiece. From the small town of Örnsköldsvik , Fjällräven has now expanded to every corner in the world. The brand has continued to produce innovative, functional products which are appreciated by generations of outdoor enthusiasts across the world and which have also received a number of distinguished awards over the years